Summit Electric

Problem
Summit Electric had built a solid reputation offline, but their digital presence wasn’t reflecting it. Social content felt overly corporate and wasn’t resonating with trades professionals, paid LinkedIn campaigns were underperforming, and their reach was largely limited to existing followers. As a result, they were missing opportunities to expand brand awareness, attract talent, and drive consistent traffic from digital channels.

Solution
ATL implemented a comprehensive, data-driven social media strategy tailored to each platform. We shifted Instagram toward authentic, conversation-driven content, transitioned LinkedIn from paid ads to high-performing organic posts, and introduced a video-first approach on Facebook to maximize reach and engagement. At the same time, we aligned all platforms with a cohesive SEO strategy to strengthen search visibility and amplify overall digital performance.

Outcome
ATL transformed Summit Electric’s social media into a high-performing growth engine. The strategy significantly increased reach, engagement, and search visibility—while reducing wasted ad spend and improving overall efficiency. Summit saw substantial growth across all platforms, strengthened its employer brand, and drove a surge in high-intent traffic through organic and search channels.

Key Results
+45%
Follower Growth

+82%
Total Impressions

+380%
Google Search Traffic