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We turn your industrial operation into a million dollar brand, fast.

No agencies who've never been on a job site ... just brands built to win. Professional, human-made branding delivered in 3 days flat.

$100 million dollar industrial companies trust us to make them look legitimate.

We Help Industrial Companies Look as Capable as They Actually Are

Brand transformations built for crews, projects, and real work.

Before Transformation

  • Your brand doesn’t reflect your real capability
  • Trucks, docs, and website all look inconsistent
  • Hiring feels harder than it should
  • Proposals don’t feel as credible
  • You know you’re better than how you look

After Transformation

  • Customers trust you faster
  • Your brand looks consistent everywhere
  • Hiring becomes easier
  • Proposals feel more confident
  • Your team is proud to share the website
  • You finally look like the premium operator you are

From "budget option" to "premium choice" in 3 weeks

You've built something real, your brand should reflect it.

Traditional Agency

AT THE LAB

3-6 Months timeline
Starting at +$50,000
Designers who've never read an RFP
3 Week delivery
Starting at $750.00
Built to win contracts

Traditional Agency

3-6 Months timeline
Starting at +$50,000
Designers who've never read an RFP

At the Lab

 5 day delivery
Starting at $750.00
Built to win contracts

Client feedback in their words

Fintech is its potential to promote financial inclusion. In many parts of the world, millions of people lack access to traditional banking services.
5.0
"At The Lab, led by Jessica and Neil, is an outstanding marketing company. Their professionalism, creativity, and deep understanding of our brand resulted in a highly effective and tailored marketing strategy. In just a few weeks, we saw a significant boost in our online presence and engagement. Jessica and Neil's personalized attention made us feel like valued partners. Highly recommend At The Lab for their dedication and expertise!"
KEVIN NELSON
CEO OF SUMMIT ELECTRIC
4.9
“Partnering with Metrilog has been invaluable. We’ve strengthened security, minimized risks, and scaled with peace of mind across global markets with ease and confidence.”
Amelia Johnson
COO, Financial Group
4.9
“Their advanced analytics transformed the way we manage threats—turning complex data into clear, actionable strategies that drive smarter decisions for sustainable growth and innovation.”
Daniel Chen
Head of Cybersecurity
4.9
“Metrilo platform gave us real-time insights into fraud detection, saving us millions while boosting customer confidence and trust worldwide every single day without fail.”
Sophia Martinez
Chief Risk Officer
4.9
ATL have been working with SABRE since 2021 when we were in need of a complete revamp of the brand, website and marketing materials. I had no idea that this all started with determining our core values, mission and purpose and that the brand was built upon this! ATL led the charge on this work and guided us through the process! The rebrand was a success with great feedback from the market. We’re very happy with how we present ourselves to the market! The way we show up to tradeshows and conferences always makes a lot of noise and creates positive buzz! ATL have been an amazing marketing partner for us and will continue to manage our social media and brand
Richard Baker
CEO Ampere Alliance

Everything your company needs, in one results-driven package.

Built for operators who want contracts, not awards.
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3 unique concepts
Explore distinct creative directions crafted to capture your brand’s essence.
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Full brand identity system
From logo to color, typography, and imagery, a cohesive brand world built for you.
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Brand positioning and strategy
A clear creative direction that connects your visuals to your business goals.
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Complete brand guidelines
Everything you need to keep your brand consistent.
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Stationery & mockups
Business cards, 3D previews, and real-world mockups that make your brand tangible.
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Source files and
copyright included
You own everything, editable, exportable, forever.
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Social
media kit
On-brand visuals ready for Instagram, LinkedIn, and beyond.

Real projects. Real results.

Check out recent projects, done for operators across North America, in every industrial sector.
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Sabre Limited
Stronger brand credibility supporting
larger opportunities

More confident proposals helping improve
win rates

Elevated presence driving inbound interest
and growth
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Ampere Alliance
Clear positioning supporting expansion and acquisitions

Consistent brand strengthening partner and investor confidence

Improved visibility across portfolio companies
and markets
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Summit Electric
Increased hiring confidence and stronger recruitment presence

More professional image helping attract
better opportunities

Consistent brand driving trust with customers
and partners

A simple process built for operators

(And how we deliver in a few days not months.)
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Step 1
Discovery
We start by understanding your company, industry, and where your current brand no longer reflects
your work.
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Step 2
Concept and Refinement
We explore creative directions and collaborate with you to refine a brand identity that feels authentic
and confident.
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Step 3
Final Brand Delivery
Once approved, we finalize the identity and provide the assets your team needs to use the brand consistently everywhere.

World-class branding for 10x less than regular creative agencies.

The average cost of professional branding is $7500.
Our packages start from $750.
Monthly
Yearly
Basic plan
The perfect package to get started 
with your business.
$750
What's Included:
1 logo concept included
Logo transparency
Vector/source file
Printable file
2 Revisions Included
3 days delivery
3D mockups
Color palettes
Brand typography
Stationery designs
Brand competitive analysis
Imagery and graphic styles
Premium Branding
Everything you need to launch and grow your business to millions in revenue.
$1850
What's Included:
3 logo concepts included (in total)
Complete Brand Guidlines
Brand Competitive Analysis
Color palettes
Brand typography
Social media kit
3D mockups
Stationery designs (Business Card)
Imagery and graphic styles
Logo usage guidelines
3 days delivery
Unlimited revisions to fine-tune 
your chosen concept.
Starter Plan
Perfect for small businesses and startups looking to establish their digital presence.
$149
/ year
What's Included:
Basic strategy consultation
Social media setup
Monthly performance reports
Dedicated Support Team

Questions?
We're here to assist!

Who is this for?
At The Lab specializes in branding for construction, manufacturing, and industrial companies doing $2M-$50M in annual revenue.

You're a perfect fit if:
-
You're losing bids to companies with better branding
-You compete on price because your brand doesn't command premium rates.
-Your website looks outdated and makes you seem smaller than you are
-You need professional branding but can't wait 6 months
-You want to attract better talent and larger contracts

Not a fit if:
-
You're a restaurant, or retail business (we don't do ecommerce)
-You're happy with your current size and not looking to grow
Do you use AI in the design process?
No. Zero AI. Ever.

Here's why:
-Industrial buyers can spot generic AI designs immediately
-You need credibility, not creativity experiments
-Your brand will compete with companies spending $50K+ on brandingWe've been on job sites—we understand what works in your world
-Every logo, every layout, every color choice is created by human designers who understand industrial markets.

Our process: We research your competitors manuallyOur designers create concepts from scratch. We refine based on your feedback. You get 100% original work
Will I own my brand?
Yes. Completely.

Once you pay in full:
-You own 100% of the copyright
-You get all source files (editable formats)
-You can modify anything without our permission
-You can trademark it
-You never need to credit us

What you get (depending on package):
-Logo files in every format you'll ever need
-Editable source files (AI, PSD, etc.)
-Brand guidelines document
-Full commercial usage rights
How are you different from other agencies?
We only work with industrial companies. That's it.

Most agencies:
-Have never been on a job site
-Don't understand RFP processes
-Want to make you look "creative" and "disruptive"
-Take 3-6 months
-Charge $50K-$150K

At The Lab:
-We've been on job sites and understand your world
-We know how procurement departments think
-We make you look CREDIBLE, not creative
-3 weeks from start to finish
-Starting at $750.00

Real example: A client told us their previous agency wanted to use a "fun, playful font" for their steel fabrication company. We made them look like they could handle $10M contracts instead.
What if I don't like the result?
We've completed 100+ projects. Not once has a client invoked our refund guarantee. But here's how it works.
Before concept validation:
-Full 100% refund, no questions asked
-Just let us know before you approve the initial direction

After concept validation (within 7 days):
-Full 100% refund if final files haven't been delivered
-We ask that you complete one revision round first
-If still unsatisfied, full refund

7-14 days after validation:
-40-60% partial refund depending on revision rounds completed

Before we refund, we'll try to fix it:
-Different designer assigned
-Bonus concepts in alternative directions
-Direct PM support

This has literally never happened. But it exists because we stand behind our work.
Do you build websites?
Yes. And we build them for how industrial buyers actually make decisions.
Can I get just a website without the full branding?
Yes, but we don't recommend it.

Here's why:

The Problem:
Your website will only be as good as your brand. If your logo looks dated or amateur, no amount of web design will fix that perception.

What Usually Happens:
1. Client gets new website with old logo
2. Website looks good, logo looks bad
3. Brand still seems budget-tier
4. They come back 6 months later for rebranding
5. Now they need to update the website again

The Smart Approach: Do brand and website together. One cohesive project. One vision. One timeline.

But yes, we can do website-only:
Package 1 (Landing Page): $4,500
Package 2 (Full Site): $14,500
Package 3 (Enterprise): Custom quote

Website-only requirements:
1. You must provide finalized brand guidelines
2. Logo files in all necessary formats
3. Color codes, fonts, and brand assets
4. We'll match your existing brand aesthetic

Recommended: Complete Branding + Website Package
1. Full brand identity + 8-page website: $25,000
2. Everything coordinated from day one
3. Single timeline, single vision
4. Save $4,500 vs. buying separately
How long does a website take?
Launch Weapon (1 page): 10-14 business days
Full Arsenal (8 pages):
4-6 weeks
Enterprise Dominator:
Based on complexity (typically 8-16 weeks)
Do I need to provide content or do you write it?
You provide the content. We organize and optimize it.

Pro tip:
Start gathering content before you sign. Have it ready when we kick off. This keeps the project on schedule.
Will my website work on mobile devices?
Yes. Every website we build is mobile-responsive.
Can I update the website myself after launch?
Yes. That's the entire point of WordPress.

What you CAN update yourself (no coding required):
Page content and text
Images and photos
Blog posts and news updates
Team member bios
Contact information
Project galleries
Document uploads (spec sheets, PDFs)

What you SHOULDN'T change (without help):
Design layout and structure
Navigation menus (unless trained)Plugin settings
Security configurations
Code or CSS
Most clients handle basic updates themselves and call us for bigger changes.
What if I need changes after the website launches?
Minor tweaks within 30 days: Free

Examples:
Text corrections
Image swaps
Contact info updates
Small layout adjustments

Major changes or new features: Billed separately
Examples:
Adding new pages: $750/page
New functionality: $125/hour
Design overhaul: Quote based on scope
E-commerce addition: Starting at $5,000

Why we do it this way:
The revision rounds during the project are for getting it right. Post-launch changes usually mean scope creep or new ideas (both fine, but they're separate from the original project).

Maintenance Plan option:
$150/month includes up to 2 hours of changes per month. Unused hours don't roll over, but most clients don't use the full 2 hours every month.
Who is this for?
No, but we'll help you set it up.You own it. We build it. You control it.
Who is this for?
At The Lab specializes in branding for construction, manufacturing, and industrial companies doing $2M-$50M in annual revenue.

You're a perfect fit if:
-
You're losing bids to companies with better branding
-You compete on price because your brand doesn't command premium rates.
-Your website looks outdated and makes you seem smaller than you are
-You need professional branding but can't wait 6 months
-You want to attract better talent and larger contracts

Not a fit if:
-
You're a restaurant, or retail business (we don't do ecommerce)
-You're happy with your current size and not looking to grow
Do you use AI in the design process?
No. Zero AI. Ever.

‍Here's why:
-Industrial buyers can spot generic AI designs immediately
-You need credibility, not creativity experiments
-Your brand will compete with companies spending $50K+ on brandingWe've been on job sites—we understand what works in your world
-Every logo, every layout, every color choice is created by human designers who understand industrial markets.

‍Our process: We research your competitors manuallyOur designers create concepts from scratch. We refine based on your feedback. You get 100% original work
Will I own my brand?
Yes. Completely.

Once you pay in full:
-You own 100% of the copyright
-You get all source files (editable formats)
-You can modify anything without our permission
-You can trademark it
-You never need to credit us

What you get (depending on package):
-Logo files in every format you'll ever need
-Editable source files (AI, PSD, etc.)
-Brand guidelines document
-Full commercial usage rights
How are you different from other agencies?
We only work with industrial companies. That's it.

Most agencies:
-Have never been on a job site
-Don't understand RFP processes
-Want to make you look "creative" and "disruptive"
-Take 3-6 months
-Charge $50K-$150K

At The Lab:
-We've been on job sites and understand your world
-We know how procurement departments think
-We make you look CREDIBLE, not creative
-3 weeks from start to finish
-Starting at $750.00

Real example: A client told us their previous agency wanted to use a "fun, playful font" for their steel fabrication company. We made them look like they could handle $10M contracts instead.
What if I don't like the result?
We've completed 100+ projects. Not once has a client invoked our refund guarantee. But here's how it works.
Before concept validation:
-Full 100% refund, no questions asked
-Just let us know before you approve the initial direction

After concept validation (within 7 days):
-Full 100% refund if final files haven't been delivered
-We ask that you complete one revision round first
-If still unsatisfied, full refund

7-14 days after validation:
-40-60% partial refund depending on revision rounds completed

Before we refund, we'll try to fix it:
-Different designer assigned
-Bonus concepts in alternative directions
-Direct PM support

This has literally never happened. But it exists because we stand behind our work.
Do you build websites?
Yes. And we build them for how industrial buyers actually make decisions.

Operators who understand your world

We've read RFPs, visited job sites, and know why you lost that last bid.
Liam Johnson
Software Engineer
David Chen
Marketing Officer
James Patel
UX Designer
Liam Johnson
Software Engineer
Emily Nguyen
Operations Director
Michael Brown
CEO
Liam Johnson
Software Engineer
David Chen
Marketing Officer
James Patel
UX Designer
Liam Johnson
Software Engineer
Emily Nguyen
Operations Director
Michael Brown
CEO
Olivia Martinez
Head of Sales
Noah Ramirez
Product Manager
Michael Brown
CEO
Emily Nguyen
Operations Director
Liam Johnson
Software Engineer
James Patel
UX Designer
Olivia Martinez
Head of Sales
Noah Ramirez
Product Manager
Michael Brown
CEO
Emily Nguyen
Operations Director
Liam Johnson
Software Engineer
James Patel
UX Designer

Seamless Integration

Fintech is its potential to promote financial inclusion. In many parts of the world, millions of people lack access to traditional banking services.
Cta ImageCta Image
Intruducing Money manengement website

Turn your big idea into a stunning website

Fintech is its potential to promote financial inclusion. In many parts of the world, millions of people lack access to traditional banking services.

You've Built something real, your brand should reflect it.

In 3 days get a premium brand that reflects what you've built.
See our pricing

Look 10X Bigger. Command Premium Pricing. Industrial Specialists Only.

-Win bigger contracts
-Close deals faster
-No generic templates

Easy Integration

Integrates with other tools and systems steamlining their worflow.
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Trusted Support Team

Recognized for responses and knowledge for quick solutions